THE NOBU LEGACY EXPANDS IN VIETNAM
02/06/2024
In the sensational metropolis of Ho Chi Minh City, anticipation builds for the arrival of an extraordinary addition to its skyline. Viet Capital Real Estate (VCRE) and Nobu Hospitality are collaborating to introduce the Nobu Hotel and Restaurant Ho Chi Minh, the 40th hotel in Nobu’s prestigious portfolio and their second venture in Vietnam. This significant project follows the announcement of Nobu Hotel, Restaurant, and Residences Danang, Nobu’s first residential initiative in Southeast Asia.
A New Landmark in District 1
Strategically situated in the heart of Ho Chi Minh’s historic District 1, the Nobu Ho Chi Minh Hotel and Restaurant will be a nexus of luxury and connectivity. This 40-story mixed-use complex, currently under construction, promises to integrate seamlessly with the city’s prominent landmarks, shopping districts, dining venues, and entertainment hubs.
The building will feature Class A office spaces on its lower floors, while the upper levels will house 135 impeccably designed guest rooms and suites. Guests will enjoy unparalleled city and Saigon River views from the rooftop swimming pool and state-of-the-art fitness facility. The acclaimed Nobu restaurant, set to occupy the seventh floor, will offer an exquisite dining experience that aligns with Nobu’s global reputation. The grand opening is anticipated for 2026, marking a new era of opulence in Ho Chi Minh City.
Expanding Horizons in the Most Important Municipal Area of Vietnam’s Central Region
Meanwhile, in the coastal city of Danang, VCRE is making significant strides with the Nobu Hotel, Restaurant, and Residences project. This development represents Nobu’s inaugural residential venture in Southeast Asia, positioned along the serene My Khe beach, and promises a unique blend of luxury living and coastal beauty.
On May 25, VCRE unveiled the Sales Gallery and Show Unit for Nobu Residences Danang, a testament to their dedication to creating unparalleled living experiences. The Sales Gallery, located at 90 Vo Van Kiet Street, spans 400 sqm over two floors, providing a meticulously designed preview of the future of luxury living. The space features cutting-edge lighting technology and sophisticated interior design, epitomizing minimalism and elegance.
The Nobu Experience: A Journey of the Senses
Visitors to the Sales Gallery embark on a sensory journey that encapsulates the essence of the Nobu brand. From the luxurious lounge area furnished with high-end interiors to the multimedia experience room equipped with advanced display techniques, every aspect is designed to offer a comprehensive preview of the iconic beachfront building. The “3D Simulator” technology provides detailed day-and-night views of each apartment, ensuring a complete understanding of the Nobu Residences Danang lifestyle.
Artworks throughout the gallery enhance the atmosphere of refined resort living, aligned with the “Global Lifestyle” brand standard. The highlight is a two-bedroom resort apartment model with dual balconies, offering panoramic views of Da Nang city and My Khe beach.
A New Icon for Danang
The Nobu Residences Danang project is set to become the tallest beachfront complex in the area, symbolizing sophisticated Japandi design, which blends Japanese aesthetics with Scandinavian simplicity and local cultural elements. Each of the 264 branded residences is crafted with meticulously selected materials and interiors, embodying the global elite’s expectations for a world-class living space.
Danang: The Dual Identity City
‘Fantasticity’ Danang, Vietnam’s third-largest, uniquely combines the sophistication of urban life with the allure of natural beauty. Renowned for its high-end tourism, Danang boasts My Khe beach, one of the planet’s most beautiful, and cultural treasures like Hai Van “Heaven’s Gate” and Hoi An Ancient Town. This rich coastal ecosystem enhances the living environment, making Danang Vietnam’s most livable city.
Simultaneously, Danang thrives as a leading economic center in the Central region, driving growth across various industries. Its strategic location, modern infrastructure, and thriving business activities attract significant investment and trade, making it a magnet for corporations and entrepreneurs. The real estate market in Danang is poised for substantial growth. With expectations of new demand signals in 2024, the market is set to see a large supply as developers focus on implementing a series of projects from Q3/2024.
Celebrating Success
Trevor Horwell, CEO of Nobu Hospitality, reflects on this milestone, “We are thrilled to announce our second property in Vietnam and are eager to deepen our partnership with VCRE as we introduce Nobu Hotel and restaurant Ho Chi Minh, alongside our previously announced Nobu Hotel and Residences Danang – our inaugural residences in Asia. We are celebrating our 40th hotel, and we extend our heartfelt gratitude for the unwavering support and trust of our teams and partners. Together, we’ve achieved this remarkable milestone.”
Vo Thanh Lam, CEO of Viet Capital Real Estate, echoes this sentiment, highlighting the sustainable cooperation with Nobu Hospitality and their shared vision for introducing world-class hotel and culinary experiences in Vietnam. As Nobu Hotel and Restaurant Ho Chi Minh prepares to open its doors, and Nobu Residences Danang continues to progress, the future of luxury living and elite experiences in Vietnam looks exceptionally bright. The journey of Nobu in Vietnam is not just about buildings; it is about creating lasting impressions, unforgettable experiences, and a legacy of excellence.
